About

Sabin L. — Founder, writer & systems thinker

I think almost every system around us — food, work, wellness, media, tech — is quietly built to make us sick. Instead of just having opinions about it, I've built nine projects to counter them.

@lifedesabs in/sabinl

Why nine projects

Because complaining wasn't building anything.

The longer I paid attention, the harder a pattern was to unsee: the default systems we live inside — the food we're sold, the work we're shaped into, the wellness industry, the algorithmic media diet, the tech we hand our nervous systems to — are not accidentally bad for us. They're optimised for something other than our health, our attention and our agency. Sickness, distraction and dependency are the business model.

For a long time my response was opinions. Loud ones. Eventually it became obvious that the world has enough opinions and not enough alternatives. So I built the counter-systems I wished existed — one project per problem I refused to keep complaining about.

Nine projects, on purpose. Not nine startups chasing a market — nine small, deliberate worlds across AI, wellness, design and independent media, each pointed at a specific default that deserves a better option. Too Many Opinions is where the thinking behind all of it lives in public.

Every system around us — food, work, wellness, media, tech — is quietly built to make us sick. That is not paranoia, it is the business model.

Opinions are cheap. So I stopped just having them and started building the counter-systems I wish existed.

Nine projects, one operating thesis: smaller, slower, sharper alternatives that route around the defaults instead of asking them to be nicer.

How I work

Three lanes, one thesis.

I'm not a generalist for sport. These are the three modes the work actually moves through.

Systems thinker

I start every project by mapping the system it's trying to replace — the incentives, the defaults, the quiet costs to the person inside it. If I can't name what's broken, I don't build.

Founder & operator

Nine projects in parallel, all independent, all built to stay small enough to keep their point of view. I run them end to end rather than scaling for the sake of scaling.