Trends

The wellness industry sells us decontextualised rituals, divorced from the cultures that gave them meaning. True wellness has deeper roots; it is found not in a supplement or a subscription, but in knowing precisely where you come from.

We attribute history to grand, impersonal forces, but this is a comforting illusion. Look closer and you’ll find that our most enduring systems—nations, religions, economies—are often just the whims of a single person, institutionalised.