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Writing

From the desk

Essays, opinions, half-thoughts and field notes. Written by me, not synthesized by anyone. Subscribe at the bottom of the home page to get them in your inbox.

Latest posts

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Most of history is just the whims of a few very large egos

We attribute history to grand, impersonal forces, but this is a comforting illusion. Look closer and you’ll find that our most enduring systems—nations, religions, economies—are often just the whims of a single person, institutionalised.

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The suppression of women was always about ego, not order

The historical suppression of women was never about maintaining societal order. It was, and remains, a desperate attempt by fragile, ego-driven authority to control a mystery it could not contain.

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A Few Notes on Getting Things Built

I am often asked what I have learned building businesses for twenty years. It is less of a tidy narrative and more a collection of sharp, hard-won rules. This is the short version.

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The missing subject

Twelve years of school. Not one hour on the body that has to carry it all. The result is exactly what you'd expect — and it isn't an accident.

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On weddings, aunties, and the quiet erosion of culture

The white wedding is held up as the aspirational standard, but this often comes at a cost. When we sanitise our own beautiful, chaotic ceremonies for outside consumption, we aren’t just making them tidier; we are participating in the quiet erosion of our own culture.

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AI is but a tool. The agency lies with us humans

We are told AI will do everything, but this fundamentally misses the point. AI has no taste, no conviction, and no agency—it is a powerful tool, but the responsibility for wielding it with purpose remains entirely our own.

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I don't just have opinions

Opinions are cheap. What is genuinely scarce is taking one all the way to the part where the world actually has to move. A note on the only difference between commentators and people who shift the status quo.

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The why behind each project

An ecosystem update — nine projects, one home, and the quiet reason behind each one.

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Why serial entrepreneurs get a bad rap

The phrase is almost always said with a small wince. As if running more than one thing is a moral failing — instead of, sometimes, the only honest response to how the world actually works.