About Aura Score
Aura Score turns everyday intentions into something you can notice: wellness, kindness, self-love and the care you give your pets. Its score is a playful way into a daily ritual, not a verdict on your worth.
Personal and pet journeys sit alongside a social layer: your self-tracked aura and the aura others perceive. Friends, public-figure ratings and the Aura Journal bring conversation into the experience, while future local swaps and kindness gatherings take that energy beyond the screen.
- Personal wellbeing
- Daily intentions and seven chakra-inspired pillars organise wellness, kindness and self-love practices.
- Pet journeys
- Track care for multiple pets and explore species-specific treats and rituals.
- A social aura
- Connect with friends, compare self-tracked and perceived aura, and explore community ratings and the Aura Journal.
The vision
More of the day spent living it, with a little more kindness put back into the world.
The mission
Make everyday care visible through personal and pet wellbeing journeys, daily intentions and a playful social aura—then connect that practice with real-world community moments.
Who it is for
- People looking for a playful wellbeing ritual
- Pet owners building daily care habits
- Friends and communities sharing their aura journeys
- Local partners for future swap and kindness moments
Through 31 December 2027
Our ambitions for 2027
Care can start with a small daily intention—for yourself, someone else or your pet. Aura Score's personal and pet journeys bring that practice into view; the 2027 community direction adds local swaps and kindness gatherings to take it beyond the screen.
- March 2027
- Five Lisbon swap partners.
- 2027
- Grow a community that returns to daily care rituals and participates in local gatherings.
The difference we want to make
- Real-world habits and small acts of care made easier to notice.
- A sense of shared participation, with personal wellbeing records kept private.
Visuals & artwork
Find Aura Score
Who we want to hear from
For personal or pet wellbeing collaborations, community participation, a local swap or a kindness gathering.
Book a Aura Score conversation